The internet can seem like a scary place for advertisers and businesses, especially since over half of the world’s population currently has access to the internet in some form. If you’re new to the world of online marketing you’re probably wondering how it’s even possible to stand out amidst all the noise, much less build a following of loyal customers.
Thanks to modern technology, there are several strategies that are available to anyone with a desire to bring their product or service to the masses. Here are a few examples:
Organic SEO
SEO (i.e search engine optimization) is a tool that allows business owners to use certain keywords, relative to their business, to place higher in Google’s organic search. Organic search results are those results that appear under the paid advertisements and relate to whatever you were searching for. SEO is a very effective long-term strategy if done right, which can easily take 3-12 months. It isn’t an overnight thing and if someone tells you they can do it quickly, run for the hills. Google knows when bad practice is being used for SEO and will penalize your site for it. When it comes to SEO, slow and steady wins the race so keep this in mind when deciding which online marketing avenues are best for your business.
PPC Advertising
PPC (i.e Pay-Per-Click) is an online advertising program, with the most popular being Google Adwords. Basically, you configure your ad using Adwords tools and Google will place your ad on its relevant search or display networks, depending on who you’re trying to reach. If you’re looking for a short-term strategy, PPC is the way to go. You can set-up your Adwords account to specifically target your consumer demographic and deliver your website to them when they’re completing a search similar to what you offer.
Social Media Management
Social media is a great tool for small and large businesses alike. It’s the best way build brand awareness and get up close and personal with your company’s biggest customers and advocates. Social Media can be great for both long and short-term strategies. Whether you’re looking to build brand awareness over time or drive customer engagement with a short-term campaign – social media can help with that.
Don’t let online marketing stress you out – we may be based out of San Antonio but we work with businesses across the country and would love to help you execute your online marketing strategy.
