There are a few newer digital marketing trends to keep in mind for your business. Instead of going through a publisher, businesses can go directly to social media to gain exposure. One such way to go directly through social media is to promote stories on Facebook’s News Feed in order to gain greater coverage and reach more current and potential clients.
Another great digital marketing strategy is offering Facebook, Instagram or Twitter users 15% off their next purchase if they share the company’s photo or tag the company in their own photo. Since so many people are using Instagram and it is the top social platform for engagement, it’s a great tool to use to spread the word about your business.
Good quality video content is another great way to advertise because it grabs the user’s attention and gets your point across quickly and efficiently. Video is becoming more and more expected and wanted in user experience because, let’s face it, people don’t want to have to read a lot of text if they don’t have to. Video content is captivating and attention-holding. It will give your company the opportunity to get your points across in an effective, fun and efficient way. Images and text will, of course, will have their place, but good video content is essential in an effective digital marketing strategy.
If your business is in need of a digital marketing strategy or videography for your digital marketing strategy don’t hesitate to reach out to us here at Boss Creative, located here in San Antonio, TX.
By: Leia Unger
