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How to Create the Perfect Creative Culture

Creating good work cultures, especially in creative fields, is one of those elusive concepts that most owners and managers have a difficult time grasping. What does a good creative culture look like? And how do...

Catching Creativity: Branding Your Business

Branding is an integral part of your business’ ecosystem. Branding and creativity go hand in hand. There’s lots of creativity and lots of teamwork required to produce successful results and this is exactly why we...

How to Create a Contagious Campaign

  Why Are Some Campaigns Contagious? There is no absolutely clear answer as to why some videos, marketing campaigns, products and ideas go viral, while others don’t. Sometimes it seems like it’s just pure luck....

The Top Web Design Trends of 2017

Your website is often the consumer’s first impression of your brand so it’s important that the design of your website reflects your brand and company in the best possible light. It should provide clarity, not...

Using Social Media Management to Grow Your Business with Instagram

Here at Boss Creative, we’re all about branding.  But not just logo design, typography and choosing color palettes, we also love creating consistent brand strategies for our clients and displaying them across multiple platforms. After...

Evaluating Your Branding Strategy

Before evaluating your brand, it’s important to define what branding is. Branding is so much more than just a logo or a tagline, it is the deliberate act of influencing identity—the intangible impression that exists...