Let’s face it – Government contracting can sometimes be a dull topic. The industry is just a little too saturated with websites that start to look the same after a while.
When Prime Universal Group, which deals with project and construction management for larger civilian and governmental agencies, first approached Boss Creative they were only looking for a simple redesign that would upgrade their current web presence. They felt their current website was missing the mark by portraying them as just a construction company, when what they actually do lands them on a much larger scale.
While their current website layout wasn’t bad, we wanted to take it to the next level and ensure they’d stand out among the masses by portraying them as trustworthy as well as highly skilled and experienced. We understood that it was mostly large governmental agencies and civilian organizations that would seek out their services, and we wanted the content we created to cater to those groups.
We rounded out their branding and marketing with collateral materials designed specifically for a tradeshow they were attending. We wanted to transfer the same look and feel of the website onto something tangible. We were able to set them on a path to attract the clients they were hoping to retain (think: united states department of defense) resulting in their sales rising dramatically once the website was completed and launched on the web.
While their current website layout wasn’t bad, we wanted to take it to the next level and ensure they’d stand out among the masses by portraying them as trustworthy as well as highly skilled and experienced.