The Challenge

Let’s shed some light on an item you’ve probably noticed at the grocery store but looked right through. Acrylic organizers and dividers. The real MVP of grocery and retail.

SaniSafe Products is a locally-owned manufacturer of acrylic organizers and dividers used in places like Wal-Mart or Valero. When they first approached Boss Creative, managing partners Bruce Vaio and Doug Dannhardt were looking for a partner to help shed their smaller scale, mom-and-pop identity and transform them into a company that could easily and efficiently provide for grocery and retail chains across Texas.

The problem is that while these acrylic products are indispensable, they often go largely unnoticed and are difficult to photograph, given their transparency.

Services Provided


  • Website Design & Development
  • Content Strategy
  • Photography

Together we were able to design an eye-catching web presence to set them apart from their competitors and bring light to an often overlooked industry.

The Redesign

Together we were able to design an eye-catching web presence to set them apart from their competitors and bring light to an often overlooked industry.

What Else Was Done

Photography and video is really what brought their website to life. We wanted to showcase SaniSafe’s commitment to careful thought and design strategy. Everything created through their warehouse is tailor-fitted for where it’s going, and we wanted to make sure that was understood. The end result was an award-winning website and an enhanced brand image for SaniSafe Products that can thrive for years to come.

HOW CAN WE HELP ?

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