Three Ways to Master Social Media Content Writing

Efficient and engaging social media content writing can be difficult. You have so much to say about your amazing product, but you don’t want to overwhelm your audience with a book.


One of the most important things to keep in mind when writing social media content is to be a storyteller. Don’t overload your readers with content, capture their attention and tell your story in the most compelling way possible.


Below are some helpful tips on how you can do just that:

  1. Capture their attention with a captivating headline of 10 words or less.  People have the attention span of about 6 seconds (and that attention span is shrinking by the day) so, when writing engaging content, you have to hook them quickly.  Engage your readers by asking questions in your headline and using interesting action words. Compel them to keep reading by capturing their attention and piquing their interest. You could write the most amazing article or social media post, but if your headline isn’t doing its job your content may never get read.
  2. Once you’ve engaged your reader with your captivating headline, it’s now your job to hold their attention. Keep your audience engaged with simple, relatable stories. No one wants to feel like they’re communicating with a robot so feel free to add a personal touch. Think about who your audience is, what their stories are, what they relate to and how your product or service can improve their lives.
  3. Finally, steer clear of being vague and broad in your statements. People are more inclined to respond positively to pointed, specific details within your story. In a world full of perfectly edited pictures and punny captions, authentic storytelling is becoming increasingly valued.  The more specific you are in your storytelling, the more engaged your readers will be and the more they will be able to relate to and trust your brand.


So, don’t overwhelm your audience. Create something that they want to read. Be engaging, concise, specific and authentic in your social media content writing. Your readers will thank you!

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