How to Up Your Social Media Game in 6 Simple Steps
Is your online marketing strategy overwhelming? It doesn’t have to be. In fact, managing social media for your business can be fun, it just requires a time commitment. So how do you boost your social media game without threatening to ditch modern technology and move to Alaska? Here are 7 things you can do:
Be a Good Listener. Your customers just want to know that you care about them and that you’re not just some robot who wants their money. It’s important that you engage with them and take heed when they share their experiences.
Be a Good Responder. There is a time to listen, and a time to reply. While you want to listen to them, you also want to take the time to address their concerns. This can make or break a customer relationship so tread lightly.
Be Authentic. As mentioned above, your customers want to do business with YOU, not a robot. Being authentic adds a personal touch that will set you apart. So, as cliche as this may sound, you just need to be yourself.
Be Social. Social media can be your business’ best friend when used properly. Instagram, Twitter, and Facebook simplify online advertising by allowing you to target your exact audience and, in most cases, it costs less than traditional print advertising. Take advantage of all the tools social media has to offer.
Be Charitable. People like free stuff. Your consumers are people so chances are they like free stuff too. Freebies not only attract new customers but they also keep loyal customers. Just don’t give away/discount too much product as this can affect its perceived value. Find that happy medium.
Be Grateful. No one gets to where they are without help. Make sure to give credit where credit is due.
To read more about social marketing, click over to “7 Simple Social Media Moves that Work” via Inc. Magazine.
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— By Conner Danielle Cole —