8 Powerful Examples of Simplicity in Advertising
Whether you’re a minimalist or a monk you probably already know the wonders that simplicity can bring to a persons life. Simplicity is just as crucial in business as it allows your customers to quickly and easily shop, and if done right, it will set you apart from your competitors.
As marketers, it’s important for us to use this tool to bring information to consumers. It may sometimes feel counteractive, but putting less in our ads may actually help us make quicker sales and longer lasting connections with our consumers. Below are a variety of companies that took the minimalist movement to the extreme in their advertisements and ended up a success because of it.
Lego’s use of a child’s imagination in this ad makes it one of the best examples of simplicity in advertising. The connection between the LEGO piece and tank is easily recognizable to consumers of any age a promotes a somewhat playful and imaginative energy, which is a huge component of the Lego brand.
2. Haribo Gummy Bears
In this ad you see an orange with the distinct gummy bear shape cut out and a trail of gummy footprints leading out of the frame. It then becomes clear that Haribo is trying to convey the fact that their gummy bears are made from real fruit. Haribo used simplicity to tell a story in a fun and compelling way that adults and most kids could understand.
3. Coca Cola Light Lemon
In this ad, Coca Cola transformed a lemon peel into their iconic C shape to promote their new light lemon coke. Their ad does two simple things: it brings recognition to their brand and promotes a new product.
4. Orbit Remote Car Starters
At first glance, it seems like something is wrong with this ad. However, the use of simplicity in this ad brings forth a clear message for their brand: Orbit’s remote car starters can work from a distance.
5. National University Hospital Blood Donation Center
Using only one piece of imagery, National University Hospital was able to promote a deeply personal and compelling call to action: Your blood donation could potentially save some else’s life. The graphic nature and straightforward imagery used in this ad catches your attention at first glance and does a great job at promoting the call to action.
6. World Wildlife Fund
With its use of simple imagery, The World Wildlife Fund quickly brings your attention to two main causes: saving trees and wildlife.
7. Samsung Power Speakers
What are the first two things you notice in this ad? Samsung’s use of boxing gloves and a music note promote their new phone with “knock out power speakers”. They also kept in line with the product’s colors to promote it in a unique and memorable way.
8. McDonald’s Free WiFi