6 Ways to Improve Your Website UX
User Experience, or UX, refers to a person’s overall feelings and attitudes about using a certain product, system, or service.
UX is often concerned with the buyer’s journey in terms of the layout, process, or environment.
For example, is your website’s call to action clear and encouraging? Is the hierarchy of your email, print media, or social post effective and easy to understand? Is your store or website set up to optimize sales?
All of these questions involve your brand’s UX. But what happens if you don’t fix your UX?
Bad UX doesn’t just push away your current and potential users, it wastes your time and money.
So fix your UX! Here are 6 tricks you can use to improve your website UX:
- Don’t Overcrowd Your Website: The clearer the path, the easier it will be for your users to navigate your website and purchase your products. You may want to consider restricting the number of ads and pop-ups allowed on your website. These tend to overwhelm and push away the user.
- Optimize Your Page Speed: Believe it or not, most users don’t spend more than a few seconds waiting for your site to load before they leave. If you are concerned about your website’s load speed, check out our post on website load speed.
- Visual Cues: Whether it is a button, link, or image, it has a purpose: to guide the user to a CTA. It’s important to have good website design in general, but perhaps even more important to consider the flow and effectiveness of this visual information. Poor visual layouts and cues can confuse or mislead your users and ultimately lose them.
- Content is King: Think of your content (everything from the headlines to the body) as a guiding light for your users. It should make them feel a certain way while simultaneously leading them to the CTA.
- 404’s, Bugs, and Other Errors: There is nothing worse than looking like a fool when your website isn’t working right. Be sure to routinely check your website for bugs, broken links, and general mistakes.
- Be Responsive: With the rise of mobile devices, it is more important than ever to have a responsive website. Many content management systems account for this nowadays, so it shouldn’t be much of a problem. Nevertheless, it is important for us to mention considering the effects a non-responsive website would have on your users.
By implementing these website UX tricks, you’re not only increasing your time (and decreasing your cost), you are increasing customer satisfaction and loyalty.
Good UX will never hurt anyone, but bad UX will. Don’t let bad UX hurt your business.
Don’t forget, UX is everywhere. You should concern yourself with more than just your website UX. Check out this article from Forbes to see what else you can do to improve your user experience.
Not to brag, but we’re pretty good at UX design too- feel free to reach out to us for help!