As marketers, it’s important for us to use simplicity to bring information to consumers. It may sometimes feel counteractive, but putting less in our ads may actually help us make quicker sales and longer lasting connections with our consumers.
We all love watching Super Bowl ad commercials during football season. Remember the most recent Super Bowl ad for Amazon’s Alexa? https://youtu.be/J6-8DQALGt4 Some of us may even watch the Super Bowl just for the commercials (come on, don’t lie). This is not the case every other day of the year, however. According to college professor […]
If you’ve been keeping up with the news, then you’ve probably seen quite a bit about Facebook lately. So what really happened? Back in 2014, a psychology professor at the University of Cambridge built an app called “thisisyourdigitallife”. The app offered personality predictions and passed itself off as “a research app used by psychologists.” […]
In the aftermath of the new Facebook algorithm update, a paid advertising strategy is going to work wonders in taking your content farther this year. The great thing about Facebook ads is it can and will fit any advertising budget so it doesn’t matter if you’re a large corporation or a small mom-and-pop shop, you […]
Ever find yourself with an inbox full of unchecked emails? Ever go back through your sea of emails unable to find that one file you desperately need now? Well, there’s an awesome tool that can help with these all too common issues at work. It’s name is Slack! Slack is the best- and not just […]
As 2017 comes to a close, we’re looking back at all the accomplishments — big and small — we’ve had over the past year. Come on this journey with us as we reminisce, I promise we won’t make it too long. If you have a little bit of a short attention span, no worries, here’s the […]