Once you have a well thought out, solid brand, the next element that you need to make sure is up to par is your website design and user experience. It’s no secret that people are spending lots of time on the web these days. As more and more consumers make decisions based on their online […]
There are a few newer digital marketing trends to keep in mind for your business. Instead of going through a publisher, businesses can go directly to social media to gain exposure. One such way to go directly through social media is to promote stories on Facebook’s News Feed in order to gain greater coverage and […]
When looking into advertising remember that engagement is everything. It doesn’t matter how many ads your company is putting out – if people aren’t looking at them and engaging with them they’re pretty much useless. Below are a few advertising trends that your customers will actually want to engage with. Focus on Your Call […]
Remember that no matter how great your product or service is, people won’t have any way to know about it if you don’t have any marketing in place. So, to answer the question posed by the title of this post, yes, every business needs marketing. Branding should always precede marketing efforts, however. Before you think […]
Once you’ve determined that your business is ready to implement a marketing strategy, either by doing it yourself or through a dedicated marketing agency, your first step will be choosing the best agency for the job. Below are a few tips on how to select an agency for your marketing efforts: Look at Their Prices: […]
First, let’s discuss what SEO actually is. Search Engine Optimization (SEO) is a combination of a few different strategies that help increase your visibility on the web. Basically, it’s how Google knows what to show you when you enter something into the search bar. One tool to use to outrank your competitors, in whichever […]