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    Does Your Company Need Marketing?

    Does Your Company Need Marketing?

    Remember that no matter how great your product or service is, people won’t have any way to know about it if you don’t have any marketing in place. So, to answer the question posed by the title of this post, yes, every business needs marketing. Branding should always precede marketing efforts, however. Before you think […]

    Does Your Company Need Marketing?
    How to Choose Your Marketing Agency

    How to Choose Your Marketing Agency

    Once you’ve determined that your business is ready to implement a marketing strategy, either by doing it yourself or through a dedicated marketing agency, your first step will be choosing the best agency for the job. Below are a few tips on how to select an agency for your marketing efforts: Look at Their Prices: […]

    How to Choose Your Marketing Agency
    Let’s Talk About SEO

    Let’s Talk About SEO

    First, let’s discuss what SEO actually is. Search Engine Optimization (SEO) is a combination of a few different strategies that help increase your visibility on the web. Basically, it’s how Google knows what to show you when you enter something into the search bar.   One tool to use to outrank your competitors, in whichever […]

    Let’s Talk About SEO
    How to Create the Perfect Creative Culture

    How to Create the Perfect Creative Culture

    Creating good work cultures, especially in creative fields, is one of those elusive concepts that most owners and managers have a difficult time grasping. What does a good creative culture look like? And how do you create one for your company? Below are a few tips on how to accomplish just that and, consequently, create […]

    How to Create the Perfect Creative Culture
    Catching Creativity: Branding Your Business

    Catching Creativity: Branding Your Business

    Branding is an integral part of your business’ ecosystem. Branding and creativity go hand in hand. There’s lots of creativity and lots of teamwork required to produce successful results and this is exactly why we love branding businesses so much. Creativity is key in giving your brand a competitive advantage. It’s important to recognize that […]

    Catching Creativity: Branding Your Business
    How to Create a Contagious Campaign

    How to Create a Contagious Campaign

      Why Are Some Campaigns Contagious? There is no absolutely clear answer as to why some videos, marketing campaigns, products and ideas go viral, while others don’t. Sometimes it seems like it’s just pure luck. However, according to Jonah Berger, a marketing professor at Wharton Business School and author of Contagious: Why Things Catch On it’s […]

    How to Create a Contagious Campaign