Remember that no matter how great your product or service is, people won’t have any way to know about it if you don’t have any marketing in place. So, to answer the question posed by the title of this post, yes, every business needs marketing. Branding should always precede marketing efforts, however. Before you think […]
Once you’ve determined that your business is ready to implement a marketing strategy, either by doing it yourself or through a dedicated marketing agency, your first step will be choosing the best agency for the job. Below are a few tips on how to select an agency for your marketing efforts: Look at Their Prices: […]
First, let’s discuss what SEO actually is. Search Engine Optimization (SEO) is a combination of a few different strategies that help increase your visibility on the web. Basically, it’s how Google knows what to show you when you enter something into the search bar. One tool to use to outrank your competitors, in whichever […]
Creating good work cultures, especially in creative fields, is one of those elusive concepts that most owners and managers have a difficult time grasping. What does a good creative culture look like? And how do you create one for your company? Below are a few tips on how to accomplish just that and, consequently, create […]
Branding is an integral part of your business’ ecosystem. Branding and creativity go hand in hand. There’s lots of creativity and lots of teamwork required to produce successful results and this is exactly why we love branding businesses so much. Creativity is key in giving your brand a competitive advantage. It’s important to recognize that […]
Why Are Some Campaigns Contagious? There is no absolutely clear answer as to why some videos, marketing campaigns, products and ideas go viral, while others don’t. Sometimes it seems like it’s just pure luck. However, according to Jonah Berger, a marketing professor at Wharton Business School and author of Contagious: Why Things Catch On it’s […]