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How to Create the Perfect Creative Culture

How to Create the Perfect Creative Culture

Creating good work cultures, especially in creative fields, is one of those elusive concepts that most owners and managers have a difficult time grasping. What does a good creative culture look like? And how do you create one for your company? Below are a few tips on how to accomplish just that and, consequently, create […]

How to Create the Perfect Creative Culture
Catching Creativity: Branding Your Business

Catching Creativity: Branding Your Business

Branding is an integral part of your business’ ecosystem. Branding and creativity go hand in hand. There’s lots of creativity and lots of teamwork required to produce successful results and this is exactly why we love branding businesses so much. Creativity is key in giving your brand a competitive advantage. It’s important to recognize that […]

Catching Creativity: Branding Your Business
How to Create a Contagious Campaign

How to Create a Contagious Campaign

  Why Are Some Campaigns Contagious? There is no absolutely clear answer as to why some videos, marketing campaigns, products and ideas go viral, while others don’t. Sometimes it seems like it’s just pure luck. However, according to Jonah Berger, a marketing professor at Wharton Business School and author of Contagious: Why Things Catch On it’s […]

How to Create a Contagious Campaign
The Top Web Design Trends of 2017

The Top Web Design Trends of 2017

Your website is often the consumer’s first impression of your brand so it’s important that the design of your website reflects your brand and company in the best possible light. It should provide clarity, not confusion. The world of marketing and technology is always changing and new trends emerge so often it can feel overwhelming […]

The Top Web Design Trends of 2017
Using Social Media Management to Grow Your Business with Instagram

Using Social Media Management to Grow Your Business with Instagram

Here at Boss Creative, we’re all about branding.  But not just logo design, typography and choosing color palettes, we also love creating consistent brand strategies for our clients and displaying them across multiple platforms. After all, is there anything more beautiful than Facebook and Instagram accounts that are perfectly cohesive and fluent with your brand? […]

Using Social Media Management to Grow Your Business with Instagram
Evaluating Your Branding Strategy

Evaluating Your Branding Strategy

Before evaluating your brand, it’s important to define what branding is. Branding is so much more than just a logo or a tagline, it is the deliberate act of influencing identity—the intangible impression that exists only in the mind. Sometimes it’s hard to wrap your mind around what exactly branding is, especially since there’s so […]

Evaluating Your Branding Strategy