Your website is often the consumer’s first impression of your brand so it’s important that the design of your website reflects your brand and company in the best possible light. It should provide clarity, not confusion. The world of marketing and technology is always changing and new trends emerge so often it can feel overwhelming […]
Here at Boss Creative, we’re all about branding. But not just logo design, typography and choosing color palettes, we also love creating consistent brand strategies for our clients and displaying them across multiple platforms. After all, is there anything more beautiful than Facebook and Instagram accounts that are perfectly cohesive and fluent with your brand? […]
Before evaluating your brand, it’s important to define what branding is. Branding is so much more than just a logo or a tagline, it is the deliberate act of influencing identity—the intangible impression that exists only in the mind. Sometimes it’s hard to wrap your mind around what exactly branding is, especially since there’s so […]
Let’s be honest – in today’s online world it’s hard to make your website, and your business, stand out from the rest. With so many products and services that all do the same thing, we have to learn to adjust our approach and pique people’s interest with more than just functionality and data. It has […]
The internet can seem like a scary place for advertisers and businesses, especially since over half of the world’s population currently has access to the internet in some form. If you’re new to the world of online marketing you’re probably wondering how it’s even possible to stand out amidst all the noise, much less build […]
Building a strong team is essential to running a successful business. Each team member should have a team-centric mentality. For a successful team and a successful business, all team members need to feel like a part of the larger group, having the group’s best interest at heart. A cut-throat environment isn’t something that you want […]