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#WhatWentDown in Advertising Last Month?

#WhatWentDown in Advertising Last Month?

“Good things take time…” “Change is good…” “Good things come to those who hustle…” Notice a trend there? Good! Long story short, there are a TON of good things headed your way! And to kick things off is this – our monthly news series, where we’ll bring you up to speed on all things advertising […]

#WhatWentDown in Advertising Last Month?
The 7 Functions of Advertising: Brought to You by Coca-Cola

The 7 Functions of Advertising: Brought to You by Coca-Cola

This week, we’re going old school.   We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your marketing efforts. Without further ado, here are the seven functions of advertising, as illustrated by Coca-Cola’s very own brand journey. […]

The 7 Functions of Advertising: Brought to You by Coca-Cola
Conversational Marketing: A Requirement in the Digital Age

Conversational Marketing: A Requirement in the Digital Age

It doesn’t take a genius to realize how much our everyday life has changed in the last few decades.   Want to watch a movie? Not too long ago, that meant driving to the nearest video rental store, hoping they had what you wanted, and then waiting in line so you could rent the DVD […]

Conversational Marketing: A Requirement in the Digital Age
Back to School Advertising for Any Business

Back to School Advertising for Any Business

For some companies, August is a very desolate time. Think about a Christmas-themed coffee shop, for example. August isn’t exactly the highlight of the year.   Lucky for you, we thought of a few ways any business can bring in customers during the back to school season.   Help the Teachers Rather than sitting around […]

Back to School Advertising for Any Business
How To Create a Super Successful Facebook Ad

How To Create a Super Successful Facebook Ad

More than 2 billion people use Facebook every month. That’s a lot of potential customers! Facebook Ads allow you to reach and connect with them. With Facebook’s Ad Center, you can create a custom, high-performing ad for your company without having to hire an agency. All it takes is a little practice and some basic […]

How To Create a Super Successful Facebook Ad
6 Ways to Improve Your Website UX

6 Ways to Improve Your Website UX

User Experience, or UX, refers to a person’s overall feelings and attitudes about using a certain product, system, or service.   UX is often concerned with the buyer’s journey in terms of the layout, process, or environment. For example, is your website’s call to action clear and encouraging? Is the hierarchy of your email, print […]

6 Ways to Improve Your Website UX