“Good things take time…” “Change is good…” “Good things come to those who hustle…” Notice a trend there? Good! Long story short, there are a TON of good things headed your way! And to kick things off is this – our monthly news series, where we’ll bring you up to speed on all things advertising […]
You can’t deny it… Color plays an enormous role in the buyer decision process. In tandem with copy and website design, color can actually help you draw in consumers and persuade them to take action. But it’s no easy feat! That being said, here’s where you can start. By learning the meanings of […]
This week, we’re going old school. We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your marketing efforts. Without further ado, here are the seven functions of advertising, as illustrated by Coca-Cola’s very own brand journey. […]
User Experience, or UX, refers to a person’s overall feelings and attitudes about using a certain product, system, or service. UX is often concerned with the buyer’s journey in terms of the layout, process, or environment. For example, is your website’s call to action clear and encouraging? Is the hierarchy of your email, print […]
Good design has two parts: function and aesthetics. The first is quite easy! You have a reason for needing to design something (an ad, for example) and it’s usually to promote an event or product. But the aesthetics part can be a bit tricky if you’re new at it. Before you get overwhelmed […]
Marketing. You either love it or you hate it. Either way, you need marketing– especially if you’re a business owner! But perhaps you’ve been wondering which method of marketing works better for you: hiring an agency or doing it yourself? Unfortunately, there is no straightforward answer we can give you. It really does […]