As a creative, you’re far too familiar with the feeling of pure joy that comes with a passion project. You know, the one you do for yourself… for fun? Except fun doesn’t pay the bills. (☹️) “If only there were more hours in the day,” you tell yourself. Well, you asked! And the […]
“Good things take time…” “Change is good…” “Good things come to those who hustle…” Notice a trend there? Good! Long story short, there are a TON of good things headed your way! And to kick things off is this – our monthly news series, where we’ll bring you up to speed on all things advertising […]
A few decades ago, we never could’ve predicted that marketing would be what it is today. Today, much of a marketing strategy revolves around both an awesome social media feed and a combination of attention-grabbing, yet genuinely helpful online content. Success in social media is no longer just about creating good content, but about learning […]
Seeing as how we’re coming around to that time of year again, we thought it might be time to reflect on the year and everything that happened in marketing.
This week, we’re going old school. We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your marketing efforts. Without further ado, here are the seven functions of advertising, as illustrated by Coca-Cola’s very own brand journey. […]
It doesn’t take a genius to realize how much our everyday life has changed in the last few decades. Want to watch a movie? Not too long ago, that meant driving to the nearest video rental store, hoping they had what you wanted, and then waiting in line so you could rent the DVD […]