When was the last time you purchased something online? Odds are you have probably done so pretty recently, which means like the rest of us, you have been sucked in and spit out of someone else’s digital marketing funnel. This also means their funnel worked on you… so wouldn’t you like to have your own […]
Clickbait marketing is a dying trend (thankfully). Teens, millennials, and even the older generations online have become quick to recognize a clickbait headline when they see one. As a society, we are avoiding these annoying titles more than ever before. So I think we can all agree- clickbait marketing needs to be gone for good. […]
As marketers, it’s important for us to use simplicity to bring information to consumers. It may sometimes feel counteractive, but putting less in our ads may actually help us make quicker sales and longer lasting connections with our consumers.
Pottermore is THE destination for all things Harry Potter, it became the main Harry Potter hub by creating a reputation for itself through inclusive and compelling content. Impressively, it is the official digital publisher of J.K. Rowling’s Wizarding World. When it comes to the art of storytelling, we could all learn something from Pottermore’s digital […]
Content creation and marketing can be useful for a variety of reasons. They help with SEO (search engine optimization) and generally provide value to your customers. If ill-managed, content is nothing but a distraction from your company’s purpose. But when used properly, content can speak to your potential customers through every stage of their buying […]
How frequently do you make buying decisions based on the data you see on a graph or pie chart? Probably not very often. When was the last time you visited a store or restaurant based off of the referral of a friend or colleague? Perhaps more recently. People are encouraged by the stories and backgrounds […]