You can’t deny it… Color plays an enormous role in the buyer decision process. In tandem with copy and website design, color can actually help you draw in consumers and persuade them to take action. But it’s no easy feat! That being said, here’s where you can start. By learning the meanings of […]
Believe it or not, some of the Boss team actually works from home! Be it Colorado, Lubbock, or here in San Antonio, we understand what it’s like to work remotely. At first, it’s great! You get to wear your pj’s, eat snacks, and there is never any traffic! But at some point, these initial […]
This week, we’re going old school. We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your marketing efforts. Without further ado, here are the seven functions of advertising, as illustrated by Coca-Cola’s very own brand journey. […]
How embarrassing is it when you look back through a document you just shared with your coworkers and notice multiple careless mistakes? Pretty dang embarrassing. We’ve been there too. In this week’s blog, we’ll be talking about the most common copywriting mistakes and how you can make sure they don’t happen again. Mistake […]
If you’ve made it this far, it’s probably either because a) you love Camille just as much as we do or b) you’ve heard about the #BossCreativeCoffeeChat from our social media posts lately. Either way, here’s the gist: In an attempt to become more connected, the Boss Creative team started hosting coffee chats […]
“Social networks represent the digital reflection of what humans do: we connect and share.” -Jerimiah Owyang Humans were meant to interact with each other and learn from one another. So it’s not at all surprising that we found a way to do it in such a bold and vast way. Social networking (the right […]