Blog

Brand & Marketing Resources

How To Choose the Perfect Brand Colors For Your Business

How To Choose the Perfect Brand Colors For Your Business

You can’t deny it… Color plays an enormous role in the buyer decision process.   In tandem with copy and website design, color can actually help you draw in consumers and persuade them to take action. But it’s no easy feat!   That being said, here’s where you can start. By learning the meanings of […]

How To Choose the Perfect Brand Colors For Your Business
How To Stay Productive When Working From Home

How To Stay Productive When Working From Home

Believe it or not, some of the Boss team actually works from home!   Be it Colorado, Lubbock, or here in San Antonio, we understand what it’s like to work remotely. At first, it’s great! You get to wear your pj’s, eat snacks, and there is never any traffic! But at some point, these initial […]

How To Stay Productive When Working From Home
The 7 Functions of Advertising: Brought to You by Coca-Cola

The 7 Functions of Advertising: Brought to You by Coca-Cola

This week, we’re going old school.   We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your marketing efforts. Without further ado, here are the seven functions of advertising, as illustrated by Coca-Cola’s very own brand journey. […]

The 7 Functions of Advertising: Brought to You by Coca-Cola
Common Copywriting Mistakes You’ve Probably Made

Common Copywriting Mistakes You’ve Probably Made

How embarrassing is it when you look back through a document you just shared with your coworkers and notice multiple careless mistakes? Pretty dang embarrassing. We’ve been there too.   In this week’s blog, we’ll be talking about the most common copywriting mistakes and how you can make sure they don’t happen again.   Mistake […]

Common Copywriting Mistakes You’ve Probably Made
Boss Creative Coffee Chat #1: Camille

Boss Creative Coffee Chat #1: Camille

If you’ve made it this far, it’s probably either because a) you love Camille just as much as we do or b) you’ve heard about the #BossCreativeCoffeeChat from our social media posts lately.   Either way, here’s the gist:   In an attempt to become more connected, the Boss Creative team started hosting coffee chats […]

Boss Creative Coffee Chat #1: Camille
Creating an Awesome Social Media Strategy For Your Business (+ Freebie!)

Creating an Awesome Social Media Strategy For Your Business (+ Freebie!)

“Social networks represent the digital reflection of what humans do: we connect and share.” -Jerimiah Owyang   Humans were meant to interact with each other and learn from one another. So it’s not at all surprising that we found a way to do it in such a bold and vast way. Social networking (the right […]

Creating an Awesome Social Media Strategy For Your Business (+ Freebie!)