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#WhatWentDown in Advertising Last Month?

#WhatWentDown in Advertising Last Month?

“Good things take time…” “Change is good…” “Good things come to those who hustle…” Notice a trend there? Good! Long story short, there are a TON of good things headed your way! And to kick things off is this – our monthly news series, where we’ll bring you up to speed on all things advertising […]

#WhatWentDown in Advertising Last Month?
11 Ways You Can Improve Your Social Media Analytics This Year

11 Ways You Can Improve Your Social Media Analytics This Year

A few decades ago, we never could’ve predicted that marketing would be what it is today. Today, much of a marketing strategy revolves around both an awesome social media feed and a combination of attention-grabbing, yet genuinely helpful online content. Success in social media is no longer just about creating good content, but about learning […]

11 Ways You Can Improve Your Social Media Analytics This Year
The 7 Functions of Advertising: Brought to You by Coca-Cola

The 7 Functions of Advertising: Brought to You by Coca-Cola

This week, we’re going old school.   We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your marketing efforts. Without further ado, here are the seven functions of advertising, as illustrated by Coca-Cola’s very own brand journey. […]

The 7 Functions of Advertising: Brought to You by Coca-Cola
Conversational Marketing: A Requirement in the Digital Age

Conversational Marketing: A Requirement in the Digital Age

It doesn’t take a genius to realize how much our everyday life has changed in the last few decades.   Want to watch a movie? Not too long ago, that meant driving to the nearest video rental store, hoping they had what you wanted, and then waiting in line so you could rent the DVD […]

Conversational Marketing: A Requirement in the Digital Age
The Fundamental Responsibility of a Content Creator

The Fundamental Responsibility of a Content Creator

Who holds the most power in a company?   Nope, not the CEO. Or the manager. It’s the content creators!   As a content creator you have the power to persuade, influence, and create emotion in another human being. You are the one translating a brand into a feeling or an emotion. With your carefully […]

The Fundamental Responsibility of a Content Creator