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Why Are Some Campaigns Contagious? There is no absolutely clear answer as to why some videos, marketing campaigns, products and ideas go viral, while others don’t. Sometimes it seems like it’s just pure luck....6 September 2017
Your website is often the consumer’s first impression of your brand so it’s important that the design of your website reflects your brand and company in the best possible light. It should provide clarity, not...1 September 2017
Here at Boss Creative, we’re all about branding. But not just logo design, typography and choosing color palettes, we also love creating consistent brand strategies for our clients and displaying them across multiple platforms. After...30 August 2017
Before evaluating your brand, it’s important to define what branding is. Branding is so much more than just a logo or a tagline, it is the deliberate act of influencing identity—the intangible impression that exists...25 August 2017
Let’s be honest – in today’s online world it’s hard to make your website, and your business, stand out from the rest. With so many products and services that all do the same thing, we...8 August 2017
The internet can seem like a scary place for advertisers and businesses, especially since over half of the world’s population currently has access to the internet in some form. If you’re new to the world...29 July 2017