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The 7 Functions of Advertising: Brought to You by Coca-Cola

This week, we’re going old school.   We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your...

Conversational Marketing: A Requirement in the Digital Age

It doesn’t take a genius to realize how much our everyday life has changed in the last few decades.   Want to watch a movie? Not too long ago, that meant driving to the nearest...

The Fundamental Responsibility of a Content Creator

Who holds the most power in a company?   Nope, not the CEO. Or the manager. It’s the content creators!   As a content creator you have the power to persuade, influence, and create emotion...

Back to School Advertising for Any Business

For some companies, August is a very desolate time. Think about a Christmas-themed coffee shop, for example. August isn’t exactly the highlight of the year.   Lucky for you, we thought of a few ways...

Common Copywriting Mistakes You’ve Probably Made

How embarrassing is it when you look back through a document you just shared with your coworkers and notice multiple careless mistakes? Pretty dang embarrassing. We’ve been there too.   In this week’s blog, we’ll...

The Top 5 Social Media Analytics Tools of 2019

Wouldn’t it be nice if all of the content you created was always successful in bringing in the prospects you need each month?   Yeah, that would be great.   Unfortunately, that’s not possible! But you...