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Advertising: Where Should You Focus Your Energy?

Ever heard that saying about how you should look to the past to figure out what lies ahead? Believe it or not, doing this can also help you prepare for the future of advertising.  ...

Is Your Digital Marketing Funnel Helping Or Hurting You?

When was the last time you purchased something online? Odds are you have probably done so pretty recently, which means like the rest of us, you have been sucked in and spit out of someone...

Adventures in (Getting Rid of) Clickbait Marketing

Clickbait marketing is a dying trend (thankfully). Teens, millennials, and even the older generations online have become quick to recognize a clickbait headline when they see one. As a society, we are avoiding these annoying...

8 Powerful Examples of Simplicity in Advertising

As marketers, it’s important for us to use simplicity to bring information to consumers. It may sometimes feel counteractive, but putting less in our ads may actually help us make quicker sales and longer lasting...

3 Ways To Create A Meaningful Campaign

We all love watching Super Bowl ad commercials during football season. Remember the most recent Super Bowl ad for Amazon’s Alexa? https://youtu.be/J6-8DQALGt4 Some of us may even watch the Super Bowl just for the commercials...

Don’t Delete Facebook Yet!

If you’ve been keeping up with current news over the past few days then I’m sure you’ve seen a fair share about Facebook. So what actually happened? Long story short, back in 2014 a psychology...