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The 7 Functions of Advertising: Brought to You by Coca-Cola

The 7 Functions of Advertising: Brought to You by Coca-Cola

This week, we’re going old school.   We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your marketing efforts. Without further ado, here are the seven functions of advertising, as illustrated by Coca-Cola’s very own brand journey. […]

The 7 Functions of Advertising: Brought to You by Coca-Cola
Conversational Marketing: A Requirement in the Digital Age

Conversational Marketing: A Requirement in the Digital Age

It doesn’t take a genius to realize how much our everyday life has changed in the last few decades.   Want to watch a movie? Not too long ago, that meant driving to the nearest video rental store, hoping they had what you wanted, and then waiting in line so you could rent the DVD […]

Conversational Marketing: A Requirement in the Digital Age
The Fundamental Responsibility of a Content Creator

The Fundamental Responsibility of a Content Creator

Who holds the most power in a company?   Nope, not the CEO. Or the manager. It’s the content creators!   As a content creator you have the power to persuade, influence, and create emotion in another human being. You are the one translating a brand into a feeling or an emotion. With your carefully […]

The Fundamental Responsibility of a Content Creator
Back to School Advertising for Any Business

Back to School Advertising for Any Business

For some companies, August is a very desolate time. Think about a Christmas-themed coffee shop, for example. August isn’t exactly the highlight of the year.   Lucky for you, we thought of a few ways any business can bring in customers during the back to school season.   Help the Teachers Rather than sitting around […]

Back to School Advertising for Any Business
How To Create a Super Successful Facebook Ad

How To Create a Super Successful Facebook Ad

More than 2 billion people use Facebook every month. That’s a lot of potential customers! Facebook Ads allow you to reach and connect with them. With Facebook’s Ad Center, you can create a custom, high-performing ad for your company without having to hire an agency. All it takes is a little practice and some basic […]

How To Create a Super Successful Facebook Ad
3 Ways to Push Past a Creative Block

3 Ways to Push Past a Creative Block

Creative block. It just sounds bad, doesn’t it? Lucky for you, we’re here to help get rid of it!   But before we begin, there’s something you should know… Ahh, that’s better.   Now that you have that information in your brain, let’s turn our attention to the real reason you’re here: How can I […]

3 Ways to Push Past a Creative Block