As a creative, you’re far too familiar with the feeling of pure joy that comes with a passion project. You know, the one you do for yourself… for fun? Except fun doesn’t pay the bills. (☹️) “If only there were more hours in the day,” you tell yourself. Well, you asked! And the […]
Believe it or not, some of the Boss team actually works from home! Be it Colorado, Lubbock, or here in San Antonio, we understand what it’s like to work remotely. At first, it’s great! You get to wear your pj’s, eat snacks, and there is never any traffic! But at some point, these initial […]
This week, we’re going old school. We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your marketing efforts. Without further ado, here are the seven functions of advertising, as illustrated by Coca-Cola’s very own brand journey. […]
It doesn’t take a genius to realize how much our everyday life has changed in the last few decades. Want to watch a movie? Not too long ago, that meant driving to the nearest video rental store, hoping they had what you wanted, and then waiting in line so you could rent the DVD […]
Who holds the most power in a company? Nope, not the CEO. Or the manager. It’s the content creators! As a content creator you have the power to persuade, influence, and create emotion in another human being. You are the one translating a brand into a feeling or an emotion. With your carefully […]
For some companies, August is a very desolate time. Think about a Christmas-themed coffee shop, for example. August isn’t exactly the highlight of the year. Lucky for you, we thought of a few ways any business can bring in customers during the back to school season. Help the Teachers Rather than sitting around […]