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The 7 Functions of Advertising: Brought to You by Coca-Cola

The 7 Functions of Advertising: Brought to You by Coca-Cola

This week, we’re going old school.   We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your marketing efforts. Without further ado, here are the seven functions of advertising, as illustrated by Coca-Cola’s very own brand journey. […]

The 7 Functions of Advertising: Brought to You by Coca-Cola
Conversational Marketing: A Requirement in the Digital Age

Conversational Marketing: A Requirement in the Digital Age

It doesn’t take a genius to realize how much our everyday life has changed in the last few decades.   Want to watch a movie? Not too long ago, that meant driving to the nearest video rental store, hoping they had what you wanted, and then waiting in line so you could rent the DVD […]

Conversational Marketing: A Requirement in the Digital Age
The San Antonio Commanders: A Brand Analysis

The San Antonio Commanders: A Brand Analysis

It’s finally happening! We’re getting our own football team! When it was announced last June that a brand new football team was coming to San Antonio, the overwhelming majority of us were excited, yet eager to see how it would all play out. Unfortunately, the Commanders’ first game isn’t until February 9th, so we still […]

The San Antonio Commanders: A Brand Analysis