This week, we’re going old school. We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your marketing efforts. Without further ado, here are the seven functions of advertising, as illustrated by Coca-Cola’s very own brand journey. […]
It doesn’t take a genius to realize how much our everyday life has changed in the last few decades. Want to watch a movie? Not too long ago, that meant driving to the nearest video rental store, hoping they had what you wanted, and then waiting in line so you could rent the DVD […]
It’s finally happening! We’re getting our own football team! When it was announced last June that a brand new football team was coming to San Antonio, the overwhelming majority of us were excited, yet eager to see how it would all play out. Unfortunately, the Commanders’ first game isn’t until February 9th, so we still […]