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    The 7 Functions of Advertising: Brought to You by Coca-Cola

    This week, we’re going old school.   We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your...

    Conversational Marketing: A Requirement in the Digital Age

    It doesn’t take a genius to realize how much our everyday life has changed in the last few decades.   Want to watch a movie? Not too long ago, that meant driving to the nearest...

    The San Antonio Commanders: A Brand Analysis

    It’s finally happening! We’re getting our own football team! When it was announced last June that a brand new football team was coming to San Antonio, the overwhelming majority of us were excited, yet eager...