You can’t deny it… Color plays an enormous role in the buyer decision process. In tandem with copy and website design, color can actually help you draw in consumers and persuade them to take action. But it’s no easy feat! That being said, here’s where you can start. By learning the meanings of […]
This week, we’re going old school. We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your marketing efforts. Without further ado, here are the seven functions of advertising, as illustrated by Coca-Cola’s very own brand journey. […]
It doesn’t take a genius to realize how much our everyday life has changed in the last few decades. Want to watch a movie? Not too long ago, that meant driving to the nearest video rental store, hoping they had what you wanted, and then waiting in line so you could rent the DVD […]
For some companies, August is a very desolate time. Think about a Christmas-themed coffee shop, for example. August isn’t exactly the highlight of the year. Lucky for you, we thought of a few ways any business can bring in customers during the back to school season. Help the Teachers Rather than sitting around […]
User Experience, or UX, refers to a person’s overall feelings and attitudes about using a certain product, system, or service. UX is often concerned with the buyer’s journey in terms of the layout, process, or environment. For example, is your website’s call to action clear and encouraging? Is the hierarchy of your email, print […]
Welcome back! Now that you know how to plan for the upcoming year, it’s time we give you 10 quick tips on how you can grow your business in 2019! The Basics Content is core- We can’t stress this enough. High-quality content is going be the number one thing to […]