You can’t deny it… Color plays an enormous role in the buyer decision process. In tandem with copy and website design, color can actually help you draw in consumers and persuade them to take action. But it’s no easy feat! That being said, here’s where you can start. By learning the meanings of […]
This week, we’re going old school. We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your marketing efforts. Without further ado, here are the seven functions of advertising, as illustrated by Coca-Cola’s very own brand journey. […]
Who holds the most power in a company? Nope, not the CEO. Or the manager. It’s the content creators! As a content creator you have the power to persuade, influence, and create emotion in another human being. You are the one translating a brand into a feeling or an emotion. With your carefully […]
How embarrassing is it when you look back through a document you just shared with your coworkers and notice multiple careless mistakes? Pretty dang embarrassing. We’ve been there too. In this week’s blog, we’ll be talking about the most common copywriting mistakes and how you can make sure they don’t happen again. Mistake […]
Wouldn’t it be nice if all of the content you created was always successful in bringing in the prospects you need each month? Yeah, that would be great. Unfortunately, that’s not possible! But you can get pretty darn close with an awesome social media strategy! The power doesn’t lie only in your strategy, though. […]
More than 2 billion people use Facebook every month. That’s a lot of potential customers! Facebook Ads allow you to reach and connect with them. With Facebook’s Ad Center, you can create a custom, high-performing ad for your company without having to hire an agency. All it takes is a little practice and some basic […]