You can’t deny it… Color plays an enormous role in the buyer decision process. In tandem with copy and website design, color can actually help you draw in consumers and persuade them to take action. But it’s no easy feat! That being said, here’s where you can start. By learning the meanings of […]
Believe it or not, some of the Boss team actually works from home! Be it Colorado, Lubbock, or here in San Antonio, we understand what it’s like to work remotely. At first, it’s great! You get to wear your pj’s, eat snacks, and there is never any traffic! But at some point, these initial […]
This week, we’re going old school. We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your marketing efforts. Without further ado, here are the seven functions of advertising, as illustrated by Coca-Cola’s very own brand journey. […]
It doesn’t take a genius to realize how much our everyday life has changed in the last few decades. Want to watch a movie? Not too long ago, that meant driving to the nearest video rental store, hoping they had what you wanted, and then waiting in line so you could rent the DVD […]
Who holds the most power in a company? Nope, not the CEO. Or the manager. It’s the content creators! As a content creator you have the power to persuade, influence, and create emotion in another human being. You are the one translating a brand into a feeling or an emotion. With your carefully […]
How embarrassing is it when you look back through a document you just shared with your coworkers and notice multiple careless mistakes? Pretty dang embarrassing. We’ve been there too. In this week’s blog, we’ll be talking about the most common copywriting mistakes and how you can make sure they don’t happen again. Mistake […]