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    How To Choose the Perfect Brand Colors For Your Business

    You can’t deny it… Color plays an enormous role in the buyer decision process.   In tandem with copy and website design, color can actually help you draw in consumers and persuade them to take...

    How To Stay Productive When Working From Home

    Believe it or not, some of the Boss team actually works from home!   Be it Colorado, Lubbock, or here in San Antonio, we understand what it’s like to work remotely. At first, it’s great!...

    The 7 Functions of Advertising: Brought to You by Coca-Cola

    This week, we’re going old school.   We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your...

    Conversational Marketing: A Requirement in the Digital Age

    It doesn’t take a genius to realize how much our everyday life has changed in the last few decades.   Want to watch a movie? Not too long ago, that meant driving to the nearest...

    The Fundamental Responsibility of a Content Creator

    Who holds the most power in a company?   Nope, not the CEO. Or the manager. It’s the content creators!   As a content creator you have the power to persuade, influence, and create emotion...

    Common Copywriting Mistakes You’ve Probably Made

    How embarrassing is it when you look back through a document you just shared with your coworkers and notice multiple careless mistakes? Pretty dang embarrassing. We’ve been there too.   In this week’s blog, we’ll...