It doesn’t take a genius to realize how much our everyday life has changed in the last few decades. Want to watch a movie? Not too long ago, that meant driving to the nearest video rental store, hoping they had what you wanted, and then waiting in line so you could rent the DVD […]
If you’ve made it this far, it’s probably either because a) you love Camille just as much as we do or b) you’ve heard about the #BossCreativeCoffeeChat from our social media posts lately. Either way, here’s the gist: In an attempt to become more connected, the Boss Creative team started hosting coffee chats […]
User Experience, or UX, refers to a person’s overall feelings and attitudes about using a certain product, system, or service. UX is often concerned with the buyer’s journey in terms of the layout, process, or environment. For example, is your website’s call to action clear and encouraging? Is the hierarchy of your email, print […]
Branding. You’ve heard about it from us before. You probably know it well by now. But this time around, we are going to answer a different branding question: Should I do it myself, or should I hire a professional to help construct my brand? The answer? It depends! But first, here’s a quick […]
Whether you’re here for advertising tips or to rewatch this year’s Super Bowl commercials, you’ve come to the right place. A Brief History of Super Bowl Advertising: The first Super Bowl was held in 1967, more than 50 years ago. Aside from the game itself, Super Bowl commercials have always been a fan favorite. […]
It’s that time again… time to ring in the new year! You’ve made it through the hard part and right now is the time to just sit back and appreciate where you are and how far you have come. Since it’s the time of year that people make resolutions to better themselves, we thought […]