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How To Choose the Perfect Brand Colors For Your Business

How To Choose the Perfect Brand Colors For Your Business

You can’t deny it… Color plays an enormous role in the buyer decision process.   In tandem with copy and website design, color can actually help you draw in consumers and persuade them to take action. But it’s no easy feat!   That being said, here’s where you can start. By learning the meanings of […]

How To Choose the Perfect Brand Colors For Your Business
The Fundamental Responsibility of a Content Creator

The Fundamental Responsibility of a Content Creator

Who holds the most power in a company?   Nope, not the CEO. Or the manager. It’s the content creators!   As a content creator you have the power to persuade, influence, and create emotion in another human being. You are the one translating a brand into a feeling or an emotion. With your carefully […]

The Fundamental Responsibility of a Content Creator
Boss Creative Coffee Chat #1: Camille

Boss Creative Coffee Chat #1: Camille

If you’ve made it this far, it’s probably either because a) you love Camille just as much as we do or b) you’ve heard about the #BossCreativeCoffeeChat from our social media posts lately.   Either way, here’s the gist:   In an attempt to become more connected, the Boss Creative team started hosting coffee chats […]

Boss Creative Coffee Chat #1: Camille
6 Ways to Improve Your Website UX

6 Ways to Improve Your Website UX

User Experience, or UX, refers to a person’s overall feelings and attitudes about using a certain product, system, or service.   UX is often concerned with the buyer’s journey in terms of the layout, process, or environment. For example, is your website’s call to action clear and encouraging? Is the hierarchy of your email, print […]

6 Ways to Improve Your Website UX
DIY vs. Professional Branding

DIY vs. Professional Branding

Branding.   You’ve heard about it from us before. You probably know it well by now. But this time around, we are going to answer a different branding question: Should I do it myself, or should I hire a professional to help construct my brand? The answer? It depends!   But first, here’s a quick […]

DIY vs. Professional Branding
How To Transition to 2019 Like A Boss: Part One (Reflection)

How To Transition to 2019 Like A Boss: Part One (Reflection)

Christmas is coming early this year, y’all!   This year, we wanted to do something special for you. For the last month of 2018, we’re going to publish one blog a week– each filled with tips and tricks to help you smoothly transition to and excel in 2019. Before we can get into any of […]

How To Transition to 2019 Like A Boss: Part One (Reflection)