As a creative, you’re far too familiar with the feeling of pure joy that comes with a passion project. You know, the one you do for yourself… for fun? Except fun doesn’t pay the bills. (☹️) “If only there were more hours in the day,” you tell yourself. Well, you asked! And the […]
You can’t deny it… Color plays an enormous role in the buyer decision process. In tandem with copy and website design, color can actually help you draw in consumers and persuade them to take action. But it’s no easy feat! That being said, here’s where you can start. By learning the meanings of […]
It doesn’t take a genius to realize how much our everyday life has changed in the last few decades. Want to watch a movie? Not too long ago, that meant driving to the nearest video rental store, hoping they had what you wanted, and then waiting in line so you could rent the DVD […]
Who holds the most power in a company? Nope, not the CEO. Or the manager. It’s the content creators! As a content creator you have the power to persuade, influence, and create emotion in another human being. You are the one translating a brand into a feeling or an emotion. With your carefully […]
How embarrassing is it when you look back through a document you just shared with your coworkers and notice multiple careless mistakes? Pretty dang embarrassing. We’ve been there too. In this week’s blog, we’ll be talking about the most common copywriting mistakes and how you can make sure they don’t happen again. Mistake […]
Wouldn’t it be nice if all of the content you created was always successful in bringing in the prospects you need each month? Yeah, that would be great. Unfortunately, that’s not possible! But you can get pretty darn close with an awesome social media strategy! The power doesn’t lie only in your strategy, though. […]