About Us

Our skills are carefully crafted and fine-tuned. We are specialists, not generalists. We work with you to create thoughtful, purpose-driven identities, and experiences to connect people to brands and organizations. Our only existence is to partner with good people to solve challenges and build strong relationships with brands we believe in.


Boss Creative Owners

Peter Beshay

Partner - CEO

Relentlessly optimistic best describes Peter. It was his love of communication that led him to the world of advertising and keeps him pushing forward with every new opportunity being treated as an adventure. In his impressive career in marketing and advertising, Peter has helped numerous multi-million dollar clients find their home. Leading the charge as the CEO of Boss Creative for more than 15 years, his resume is almost as impressive as the awards on our walls… almost. An active leader in the local community Peter is also a husband to a doctor and a father of 5 amazing children. Juggling tasks is just a part of his everyday routine.

Seth Andrew Westphal

Partner - Creative Director

Seth brings an unceasing determination when it comes to the creative product. He has spent the past decade leading teams and directly working on award winning creative that includes branding, traditional/non-traditional advertising, digital design and social media content creation. His extensive range of client expertise is found in education, financial services, healthcare, hospitality, retail, and automotive marketing. Past and present clients include Goodyear Tires, Chase Bank, General Electric, Disney and American Airlines… just to drop a few names. With a passion for the outdoors and a longing for the open road, Seth is also a published photographer and writer. On any given day you can find him on one of his motorcycles riding through the beautiful Texas Hill Country. He swears it helps with inspiration.

Discover the Boss Creative B2H Advantage

Strategic B2H Branding Services

We don’t just design logos; we engineer B2H brand strategies. Our process involves in-depth market analysis, competitor benchmarking, and audience profiling – all geared toward connecting your brand to the authentic human element for success.

Data-Driven Decision-Making with Human Insights

Numbers don’t lie, and humans seek connection. Boss Creative leverages data to inform every B2H branding decision, ensuring your brand aligns with market trends and resonates authentically with the human touch.

Proven Results, Measurable Impact on Human Connections

Our success stories are more than anecdotes; they’re data points that showcase meaningful human connections. Businesses partnering with Boss Creative witness a measurable impact on brand perception, human engagement, and, ultimately, revenue growth.