The very first challenge for Journey Homes was creating a brand from scratch that could compete (and win) against other top home builders in the San Antonio area, like D.R. Horton and KB Home.
We began with the foundational element of the Journey Homes brand: the Home Icon. Through it, you’re able to catch a snapshot of the lives and lifestyles of the people that Journey Homes caters to. The Journey Homes tagline, “Built for Whatever Comes Next”, allows the brand to highlight the unique moments and memories that families share with each other. From letterheads to billboards, we made sure to capitalize on the incredible feeling family brings into our lives.