Venatura Excursions is a Texas-based company that facilitates a love for the outdoors through a wide variety of experiences. Whether that’s bird or game hunting in the Texas hill country or deep sea fishing at the coast, Venatura offers a little something for the outdoorsman in us all.
The challenge was creating a brand that was rugged, yet also incorporated a twinge of elegance without looking like “just another ranch logo.” We wanted it to be unique and inviting for hunters and spirited outdoorsmen of all ages and backgrounds.
Our inspiration for the brand comes from three elements, which are all incorporated into the logo. The compass, which represents the outdoors and adventure. The reticle, which embodies aim and hunting and the needle, which represents the “V” of Venatura.
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