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What Happened in Marketing This Year + What It Means for 2020
Seeing as how we're coming around to that time of year again, we thought it might be time to reflect on the year and everything that happened in marketing.
25 November 2019
How To Choose the Perfect Brand Colors For Your Business
You can’t deny it… Color plays an enormous role in the buyer decision process. In tandem with copy and website design, color can actually help you draw in consumers and persuade them to take...
21 October 2019
How To Stay Productive When Working From Home
Believe it or not, some of the Boss team actually works from home! Be it Colorado, Lubbock, or here in San Antonio, we understand what it’s like to work remotely. At first, it’s great!...
7 October 2019
The 7 Functions of Advertising: Brought to You by Coca-Cola
This week, we’re going old school. We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your...
23 September 2019
Conversational Marketing: A Requirement in the Digital Age
It doesn’t take a genius to realize how much our everyday life has changed in the last few decades. Want to watch a movie? Not too long ago, that meant driving to the nearest...
9 September 2019
The Fundamental Responsibility of a Content Creator
Who holds the most power in a company? Nope, not the CEO. Or the manager. It’s the content creators! As a content creator you have the power to persuade, influence, and create emotion...
26 August 2019