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What Happened in Marketing This Year + What It Means for 2020

Seeing as how we're coming around to that time of year again, we thought it might be time to reflect on the year and everything that happened in marketing.

How To Choose the Perfect Brand Colors For Your Business

You can’t deny it… Color plays an enormous role in the buyer decision process.   In tandem with copy and website design, color can actually help you draw in consumers and persuade them to take...

How To Stay Productive When Working From Home

Believe it or not, some of the Boss team actually works from home!   Be it Colorado, Lubbock, or here in San Antonio, we understand what it’s like to work remotely. At first, it’s great!...

The 7 Functions of Advertising: Brought to You by Coca-Cola

This week, we’re going old school.   We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your...

Conversational Marketing: A Requirement in the Digital Age

It doesn’t take a genius to realize how much our everyday life has changed in the last few decades.   Want to watch a movie? Not too long ago, that meant driving to the nearest...

The Fundamental Responsibility of a Content Creator

Who holds the most power in a company?   Nope, not the CEO. Or the manager. It’s the content creators!   As a content creator you have the power to persuade, influence, and create emotion...