11 Ways You Can Improve Your Social Media Analytics This Year
A few decades ago, we never could’ve predicted that marketing would be what it is today.
Today, much of a marketing strategy revolves around both an awesome social media feed and a combination of attention-grabbing, yet genuinely helpful online content. Success in social media is no longer just about creating good content, but about learning and becoming a true internet wizard.
As your friendly neighborhood agency (Yes, that was a Spiderman reference, and no, we’re not sorry about it) we’re here to make sure you come out of 2020 with better social media analytics than ever before.
Without further ado, here are 11 ways you can improve your social media analytics this year!
- How to Boost Your Engagement ASAP!
It’s actually kind of easy…
If you REALLY want to increase your engagement this year, you have to give something up… your time! Bottom line: If you want higher engagement, you have to engage!
But what exactly do you need to do to increase engagement? Check out our Social Media Performance Checklist for an in-depth look at everything you can do to boost your analytics this year.
- Focus on Community Building, Not Audience Building
Today – more than ever – all your audience really wants is trust.
The best way to foster this sense of trust is to create a community for your people to engage in. A community is a place where your audience frequently and willingly gathers to interact and share things they think others in the group might enjoy and relate to. A lot of your audience will also look to the group for advice, inspiration, and guidance.
- Reflect on the Highs and the Lows
You get the gist.
Head over to the insights or analytics page on any platform and take note of your best and worst posts. Which post type gets the most engagement? Does your audience seem to “ignore” a certain post type? Think about how you can structure your strategy to include a mix of high performing content and educational or promotional posts.
You can learn SO much from post analytics, so be sure to review them often and adjust your strategy accordingly.
- Know Your Audience
Yes, this is another analytics plug.
Set some time aside once a month to look at your audience. What do they like? What device are they using? When are they online? How old are they? Once you know these things, you can tweak your strategy to align a little closer with what they want or need.
Listen to your audience and they’ll listen to you.
- Understand Those Algorithms
We do a lot of talking about algorithms in our blogs.
Rather than making this post twice as long and trying to explain it ourselves, you can check out this post from StoryChief!
- Getting Out There (i.e.: Reach)
We shared a few tips about this on our Instagram not too long ago. In case you missed it, here they are:
– Update Your Hashtags: Feel free to create a reusable set of hashtags that you KNOW work well, but we also recommend updating your hashtags on every post! (Come on, it’s not that much work. Your analytics will thank you!)
– Post Consistently: The Instagram algorithm loves when you post regularly and when your audience engages with your posts regularly. Post the content your audience loves for an extra boost. (Not sure what your audience is into? Check out your top-performing posts… or even your competitor’s!)
– Post Photos and Videos: Did you know video gets more engagement than any other type of content? Now you do! Get out there and post some good content!
– Use IG Stories/Live/IGTV To Your Advantage: These awesome tools are there for a reason! Take a few minutes to explore what you can do with them. And a little tip: Add your new posts to your story right after they are published. This helps your audience see your content, especially if you are low on their feed.
- Spy On Your Competitors (Yes, you heard that right.)
Feeling like your competitors already “figured it out”?
You can too! Visit their page often and keep a close eye on how they engage with their audience, what they post, and how much effort they put into their feed. There’s no need to go and copy their brand strategy, but it might be time to adapt yours to what others are doing.
Social media is very fluid, so it’s okay if things don’t always work the first time around.
- SEO! SEO! SEO!
You probably already know about SEO, but have you ever thought about how big of an impact it can have on your social media analytics?
Here are a few things you can do to improve your social SEO:
– Take advantage of the “About” section in your profile/bio
– Update your hashtags on every post
– Make your content shareable on your blog or Pinterest page
– Update your business profile on Google
– Post quality content frequently and at the right time
– Tag relevant profiles and locations
- Evergreen Content Saves Time and Brain Cells
Remember when we talked about high performing posts? Here’s where that comes in handy!
Perhaps one of your highest performing posts is from a year or two ago. That’s perfect! You can now take that same post and throw it right back out into the world again. You might want to consider updating a couple of things first, but otherwise, this is a quick and easy hack for boosting your analytics.
You can also reuse the same content on different platforms or in different formats. Just don’t forget to tweak and adjust for each algorithm.
- Promote Your Stuff
This one is a no brainer but we all forget about it every once a while.
Whether it’s a social share button on your blog or a URL in your bio, make it a habit to share your other work. Your audience and your analytics will thank you for this!
- Create Quality Content
Stay true to your brand. Be strategic. Be vulnerable and passionate. Put effort into your content. Create meaning in everything you do. Leave them wanting more!
That was a lot to digest.
Thankfully, we created a Social Media Performance Checklist to help you keep your numbers up throughout the year.
In it, you’ll find everything mentioned here, but in a much more concise and actionable format. Every strategy is different, so we left some room for you to add in your own tasks! We hope this helps.
Until next time!