Clickbait marketing is a dying trend (thankfully). Teens, millennials, and even the older generations online have become quick to recognize a clickbait headline when they see one. As a society, we are avoiding these annoying titles more than ever before. So I think we can all agree- clickbait marketing needs to be gone for good. […]
Content creation and marketing can be useful for a variety of reasons. They help with SEO (search engine optimization) and generally provide value to your customers. If ill-managed, content is nothing but a distraction from your company’s purpose. But when used properly, content can speak to your potential customers through every stage of their buying […]
According to a Pew Research Study from 2017, around 74% of smartphone users 18 and older use their phone for directions or other location-based information. But they don’t use just any old app… they use Google Maps! Google Maps has cornered the market as the number one consumer app for maps, so it’s absolutely […]