This week, we’re going old school. We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your marketing efforts. Without further ado, here are the seven functions of advertising, as illustrated by Coca-Cola’s very own brand journey. […]
It doesn’t take a genius to realize how much our everyday life has changed in the last few decades. Want to watch a movie? Not too long ago, that meant driving to the nearest video rental store, hoping they had what you wanted, and then waiting in line so you could rent the DVD […]
How frequently do you make buying decisions based on the data you see on a graph or pie chart? Probably not very often. When was the last time you visited a store or restaurant based off of the referral of a friend or colleague? Perhaps more recently. People are encouraged by the stories and backgrounds […]