25 Nov 2019
What Happened in Marketing This Year + What It Means for 2020
Seeing as how we’re coming around to that time of year again, we thought it might be time to reflect on the year and everything that happened in marketing.
Blog
Brand & Marketing Resources
21 Oct 2019
How To Choose the Perfect Brand Colors For Your Business
You can’t deny it… Color plays an enormous role in the buyer decision process. In tandem with copy and website design, color can actually help you draw in consumers and persuade them to take action. But it’s no easy feat! That being said, here’s where you can start. By learning the meanings of […]
23 Sep 2019
The 7 Functions of Advertising: Brought to You by Coca-Cola
This week, we’re going old school. We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your marketing efforts. Without further ado, here are the seven functions of advertising, as illustrated by Coca-Cola’s very own brand journey. […]
09 Sep 2019
Conversational Marketing: A Requirement in the Digital Age
It doesn’t take a genius to realize how much our everyday life has changed in the last few decades. Want to watch a movie? Not too long ago, that meant driving to the nearest video rental store, hoping they had what you wanted, and then waiting in line so you could rent the DVD […]
26 Aug 2019
The Fundamental Responsibility of a Content Creator
Who holds the most power in a company? Nope, not the CEO. Or the manager. It’s the content creators! As a content creator you have the power to persuade, influence, and create emotion in another human being. You are the one translating a brand into a feeling or an emotion. With your carefully […]
15 Jul 2019
The Top 5 Social Media Analytics Tools of 2019
Wouldn’t it be nice if all of the content you created was always successful in bringing in the prospects you need each month? Yeah, that would be great. Unfortunately, that’s not possible! But you can get pretty darn close with an awesome social media strategy! The power doesn’t lie only in your strategy, though. […]