This week, we’re going old school. We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your marketing efforts. Without further ado, here are the seven functions of advertising, as illustrated by Coca-Cola’s very own brand journey. […]
It doesn’t take a genius to realize how much our everyday life has changed in the last few decades. Want to watch a movie? Not too long ago, that meant driving to the nearest video rental store, hoping they had what you wanted, and then waiting in line so you could rent the DVD […]
Branding. You’ve heard about it from us before. You probably know it well by now. But this time around, we are going to answer a different branding question: Should I do it myself, or should I hire a professional to help construct my brand? The answer? It depends! But first, here’s a quick […]
Welcome back! Now that you know how to plan for the upcoming year, it’s time we give you 10 quick tips on how you can grow your business in 2019! The Basics Content is core- We can’t stress this enough. High-quality content is going be the number one thing to […]
Pottermore is THE destination for all things Harry Potter, it became the main Harry Potter hub by creating a reputation for itself through inclusive and compelling content. Impressively, it is the official digital publisher of J.K. Rowling’s Wizarding World. When it comes to the art of storytelling, we could all learn something from Pottermore’s digital […]