You can’t deny it… Color plays an enormous role in the buyer decision process. In tandem with copy and website design, color can actually help you draw in consumers and persuade them to take action. But it’s no easy feat! That being said, here’s where you can start. By learning the meanings of […]
This week, we’re going old school. We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your marketing efforts. Without further ado, here are the seven functions of advertising, as illustrated by Coca-Cola’s very own brand journey. […]
Who holds the most power in a company? Nope, not the CEO. Or the manager. It’s the content creators! As a content creator you have the power to persuade, influence, and create emotion in another human being. You are the one translating a brand into a feeling or an emotion. With your carefully […]
Creative block. It just sounds bad, doesn’t it? Lucky for you, we’re here to help get rid of it! But before we begin, there’s something you should know… Ahh, that’s better. Now that you have that information in your brain, let’s turn our attention to the real reason you’re here: How can I […]
Marketing. You either love it or you hate it. Either way, you need marketing– especially if you’re a business owner! But perhaps you’ve been wondering which method of marketing works better for you: hiring an agency or doing it yourself? Unfortunately, there is no straightforward answer we can give you. It really does […]
Let’s be honest– you’re probably here because you know a rebrand is in the near future for your business. Or perhaps you’re just curious as to why a company rebrands. Either way, we’ll keep it short. Rebranding can be defined as a change in the corporate image of a company or organization. Soooooo […]