You can’t deny it… Color plays an enormous role in the buyer decision process. In tandem with copy and website design, color can actually help you draw in consumers and persuade them to take action. But it’s no easy feat! That being said, here’s where you can start. By learning the meanings of […]
This week, we’re going old school. We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your marketing efforts. Without further ado, here are the seven functions of advertising, as illustrated by Coca-Cola’s very own brand journey. […]
Creative block. It just sounds bad, doesn’t it? Lucky for you, we’re here to help get rid of it! But before we begin, there’s something you should know… Ahh, that’s better. Now that you have that information in your brain, let’s turn our attention to the real reason you’re here: How can I […]
Let’s be honest– you’re probably here because you know a rebrand is in the near future for your business. Or perhaps you’re just curious as to why a company rebrands. Either way, we’ll keep it short. Rebranding can be defined as a change in the corporate image of a company or organization. Soooooo […]
Branding. You’ve heard about it from us before. You probably know it well by now. But this time around, we are going to answer a different branding question: Should I do it myself, or should I hire a professional to help construct my brand? The answer? It depends! But first, here’s a quick […]
It’s finally happening! We’re getting our own football team! When it was announced last June that a brand new football team was coming to San Antonio, the overwhelming majority of us were excited, yet eager to see how it would all play out. Unfortunately, the Commanders’ first game isn’t until February 9th, so we still […]