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How To Choose the Perfect Brand Colors For Your Business
You can’t deny it… Color plays an enormous role in the buyer decision process. In tandem with copy and website design, color can actually help you draw in consumers and persuade them to take...
21 October 2019
The 7 Functions of Advertising: Brought to You by Coca-Cola
This week, we’re going old school. We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your...
23 September 2019
Conversational Marketing: A Requirement in the Digital Age
It doesn’t take a genius to realize how much our everyday life has changed in the last few decades. Want to watch a movie? Not too long ago, that meant driving to the nearest...
9 September 2019
6 Ways to Improve Your Website UX
User Experience, or UX, refers to a person’s overall feelings and attitudes about using a certain product, system, or service. UX is often concerned with the buyer’s journey in terms of the layout, process,...
6 May 2019
5 Steps to Great Brand Design
Good design has two parts: function and aesthetics. The first is quite easy! You have a reason for needing to design something (an ad, for example) and it’s usually to promote an event or...
22 April 2019
DIY vs. Professional Branding
Branding. You’ve heard about it from us before. You probably know it well by now. But this time around, we are going to answer a different branding question: Should I do it myself, or...
27 February 2019