You can’t deny it… Color plays an enormous role in the buyer decision process. In tandem with copy and website design, color can actually help you draw in consumers and persuade them to take action. But it’s no easy feat! That being said, here’s where you can start. By learning the meanings of […]
This week, we’re going old school. We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your marketing efforts. Without further ado, here are the seven functions of advertising, as illustrated by Coca-Cola’s very own brand journey. […]
It doesn’t take a genius to realize how much our everyday life has changed in the last few decades. Want to watch a movie? Not too long ago, that meant driving to the nearest video rental store, hoping they had what you wanted, and then waiting in line so you could rent the DVD […]
User Experience, or UX, refers to a person’s overall feelings and attitudes about using a certain product, system, or service. UX is often concerned with the buyer’s journey in terms of the layout, process, or environment. For example, is your website’s call to action clear and encouraging? Is the hierarchy of your email, print […]
Good design has two parts: function and aesthetics. The first is quite easy! You have a reason for needing to design something (an ad, for example) and it’s usually to promote an event or product. But the aesthetics part can be a bit tricky if you’re new at it. Before you get overwhelmed […]
Branding. You’ve heard about it from us before. You probably know it well by now. But this time around, we are going to answer a different branding question: Should I do it myself, or should I hire a professional to help construct my brand? The answer? It depends! But first, here’s a quick […]