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    How To Choose the Perfect Brand Colors For Your Business

    You can’t deny it… Color plays an enormous role in the buyer decision process.   In tandem with copy and website design, color can actually help you draw in consumers and persuade them to take...

    The 7 Functions of Advertising: Brought to You by Coca-Cola

    This week, we’re going old school.   We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your...

    Conversational Marketing: A Requirement in the Digital Age

    It doesn’t take a genius to realize how much our everyday life has changed in the last few decades.   Want to watch a movie? Not too long ago, that meant driving to the nearest...

    6 Ways to Improve Your Website UX

    User Experience, or UX, refers to a person’s overall feelings and attitudes about using a certain product, system, or service.   UX is often concerned with the buyer’s journey in terms of the layout, process,...

    5 Steps to Great Brand Design

    Good design has two parts: function and aesthetics.   The first is quite easy! You have a reason for needing to design something (an ad, for example) and it’s usually to promote an event or...

    DIY vs. Professional Branding

    Branding.   You’ve heard about it from us before. You probably know it well by now. But this time around, we are going to answer a different branding question: Should I do it myself, or...