There are a few newer digital marketing trends to keep in mind for your business. Instead of going through a publisher, businesses can go directly to social media to gain exposure. One such way to go directly through social media is to promote stories on Facebook’s News Feed in order to gain greater coverage and […]
Remember that no matter how great your product or service is, people won’t have any way to know about it if you don’t have any marketing in place. So, to answer the question posed by the title of this post, yes, every business needs marketing. Branding should always precede marketing efforts, however. Before you think […]
Once you’ve determined that your business is ready to implement a marketing strategy, either by doing it yourself or through a dedicated marketing agency, your first step will be choosing the best agency for the job. Below are a few tips on how to select an agency for your marketing efforts: Look at Their Prices: […]
Why Are Some Campaigns Contagious? There is no absolutely clear answer as to why some videos, marketing campaigns, products and ideas go viral, while others don’t. Sometimes it seems like it’s just pure luck. However, according to Jonah Berger, a marketing professor at Wharton Business School and author of Contagious: Why Things Catch On it’s […]
It’s become human nature to expect to get what you want immediately. This need for speed does not exclude the time a visitor wants to wait for your website to load and your impatient audience will be gone fast if your website doesn’t load in the blink of an eye. If people are constantly having […]
Content creation and marketing can be useful for a variety of reasons. They help with SEO (search engine optimization) and generally provide value to your customers. If ill-managed, content is nothing but a distraction from your company’s purpose. But when used properly, content can speak to your potential customers through every stage of their buying […]