Content creation and marketing can be useful for a variety of reasons. They help with SEO (search engine optimization) and generally provide value to your customers. If ill-managed, content is nothing but a distraction from your company’s purpose. But when used properly, content can speak to your potential customers through every stage of their buying […]
Efficient and engaging social media content writing can be difficult. You have so much to say about your amazing product, but you don’t want to overwhelm your audience with a book. One of the most important things to keep in mind when writing social media content is to be a storyteller. Don’t overload your […]
How frequently do you make buying decisions based on the data you see on a graph or pie chart? Probably not very often. When was the last time you visited a store or restaurant based off of the referral of a friend or colleague? Perhaps more recently. People are encouraged by the stories and backgrounds […]
According to a Pew Research Study from 2017, around 74% of smartphone users 18 and older use their phone for directions or other location-based information. But they don’t use just any old app… they use Google Maps! Google Maps has cornered the market as the number one consumer app for maps, so it’s absolutely […]