This week, we’re going old school. We’re bringing you a perfect example of successful advertising, straight from an old school textbook, to guide you through your brand journey and make the most of your marketing efforts. Without further ado, here are the seven functions of advertising, as illustrated by Coca-Cola’s very own brand journey. […]
It doesn’t take a genius to realize how much our everyday life has changed in the last few decades. Want to watch a movie? Not too long ago, that meant driving to the nearest video rental store, hoping they had what you wanted, and then waiting in line so you could rent the DVD […]
Who holds the most power in a company? Nope, not the CEO. Or the manager. It’s the content creators! As a content creator you have the power to persuade, influence, and create emotion in another human being. You are the one translating a brand into a feeling or an emotion. With your carefully […]
For some companies, August is a very desolate time. Think about a Christmas-themed coffee shop, for example. August isn’t exactly the highlight of the year. Lucky for you, we thought of a few ways any business can bring in customers during the back to school season. Help the Teachers Rather than sitting around […]
How embarrassing is it when you look back through a document you just shared with your coworkers and notice multiple careless mistakes? Pretty dang embarrassing. We’ve been there too. In this week’s blog, we’ll be talking about the most common copywriting mistakes and how you can make sure they don’t happen again. Mistake […]
Wouldn’t it be nice if all of the content you created was always successful in bringing in the prospects you need each month? Yeah, that would be great. Unfortunately, that’s not possible! But you can get pretty darn close with an awesome social media strategy! The power doesn’t lie only in your strategy, though. […]